Avalon Murray is a designer and illustrator based in Los Angeles, working on the Superette team at DoorDash.

When she’s not staring at a screen she’s either eating tacos or playing with her cats.

Currently

Senior Brand Designer, 
DoorDash

Previously
Freelance Designer,
PayPal


Contact
Avalonsays@gmail.com
Linkedin















Brand Guidelines + Rebrand
DoorDash
2024 – 2025

DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Sarah Saltonstal
Senior Designer: Avalon Murray
Senior Designer: Jamie Nichols
Senior Designer: Julio Sotomayor
Creative Lead: Rachel Dady
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon

Photography
Photographer: Bobby Doherty
Photographer: Mari Juliano

Deliverables
Guidelines: 165 page document and templates
Web pages: Updated pages
Rooted in the newly minted brand platform Your Door to More, the DoorDash rebrand and guidelines unify the brand’s external creative expression. With bold typography, vibrant colors, and saturated photography, the refreshed identity feels modern, dynamic, and reinforces the idea that you can deliver anything with DoorDash.

No One Has to Know
DoorDash
2024

DoorDash Creative Team
Creative Director: Julio D’Alfonso
Art Director: Sarah  Saltonstal
Design Director: Adriel Teles
Senior Designer: Avalon Murray
Designer: Ray Ramire

Photography
Photographer: Mari Juliano

Production Agency
Mike Teevee

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (4 weeks)
Product: app banners, gift cards
The holiday season is filled with magic, from festive meals to thoughtful gifts—but behind the scenes, it can be hectic. No One Has to Know showcases how DoorDash makes holiday prep effortless, allowing customers to take all the credit while we handle the rest. Whether it’s a beautifully plated feast or last-minute gifts wrapped to perfection, DoorDash delivers the magic—seamlessly and discreetly.

I developed a cohesive visual system that reinforced this concept across all campaign touchpoints, including TV commercials. Pixelated illustrations nod to hidden elements and classic holiday sweater designs, while campaign photography subtly conceals DoorDash delivery bags behind subjects, further aligning with the overarching theme.

Fall Football
DoorDash
2024

DoorDash Creative Team
Creative Director: Rafa Segri
Design Director: Adriel Teles
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, gift cards

Fall football season is a prime opportunity to position DoorDash as the go-to for game day essentials. This campaign brought the Fan Coach concept to life—an expert in all things game day food. Playful illustrations and bold typography reinforced the updated brand positioning, creating a cohesive look and feel that connected with the TV commercial.

Back to School
DoorDash
2023

DoorDash Creative Team
Design Director: Adriel Teles
Design Lead: Chris Ballard
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, gift cards
DoorDash makes back-to-school season effortless, delivering everything you need in a pinch—from notebooks and pencils to lunchbox staples. This campaign uses simple graphics and photography to highlight the speed and convenience of our service, ensuring you're always stocked up for the school year.


Holidays with Caviar
Caviar
2023

Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter

Photography
Photographer: Virginie Gosselin
Art Direction: Rachel Lecompte
Food Stylist: Sue Li

Illustration
Iconography: Ashley Corcoran

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (7 weeks)
Product: app banners, tiles, flyouts, gift cards
Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social.  We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium. The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.


We Get Groceries
DoorDash
2024

DoorDash creative team
Designer director: Adriel Telés
Lead designer: Chris Ballard
Designer: Jamie Nichols
Designer: Avalon Murray
Copywriter: Erin Woolf

Photography
Photographer: Jeff Westbrook 

Deliverables
Product: app banners, storepage tiles, announcements and flyouts
CRM: Launch and campaign emails (ongoing)
OOH: Vertical and horizontal designs for physical and digital billboards in Los Angeles, Houston and Philladelphia Our team was tasked with creating a newly branded visual system to highlight grocery store delivery on the DoorDash app. The system had to be flexible for a multitude of needs and to be used by various other creative agencies tasked with making other assets. The launch was kicked off with DoorDash’s debut Superbowl spot.



Date Night by Bumble
Caviar
2023

Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray

Photography
Photographer: Tim McCoy
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
Our team developed branded assets to promote the Caviar x Bumble collection of restaurants, perfect for a date at home. To further support the Date Night concept, the food photographed was styled in pairs of two. 


Summer with Caviar
Caviar
2023

Caviar creative team
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter

Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (5 weeks)
Product: app banners, tiles, flyouts
For the Summer with Caviar campaign, we were tasked with developing a distinct set of imagery for 5 weeks of promotions on the Caviar app. For each of the images a summery seasonal plant or flower was woven throughout the table setting to.


The Perfect Match
Caviar
2023 

Caviar creative team
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter

Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
Valentine’s Day is Caviar’s top performing day for delivery. We partnered with five NYC restaurants to deliver a set of wonderfully orchestrated imagery under the title The Perfect Match.

No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.

Direct mail
Caviar
2023

Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Matt McEwan

Photography
Tim McCoy

Deliverables
Print: Direct mail layouts
By utilizing the names of top-rated restaurants available on Caviar in Miami, San Francisco, and Philadelphia, these direct mail pieces strived to generate a surge in orders within each respective market.