Avalon Murray is a designer and illustrator based in Los Angeles, working on the Superette team at DoorDash.

When she’s not staring at a screen she’s either eating tacos or playing with her cats.

Currently

Senior Brand Designer, 
DoorDash

Previously
Freelance Designer,
PayPal


Contact
Avalonsays@gmail.com
Linkedin















Brand Guidelines + Rebrand
DoorDash
2024 – 2025

DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Sarah Saltonstal
Senior Designer: Avalon Murray
Senior Designer: Jamie Nichols
Senior Designer: Julio Sotomayor
Creative Lead: Rachel Dady
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon

Photography
Photographer: Bobby Doherty
Photographer: Mari Juliano

Deliverables
Guidelines: 165 page document and templates
Web pages: Updated pages
Rooted in the newly minted brand platform Your Door to More, the DoorDash rebrand and guidelines unify the brand’s external creative expression. With bold typography, vibrant colors, and saturated photography, the refreshed identity feels modern, dynamic, and reinforces the idea that you can deliver anything with DoorDash.

No One Has to Know
DoorDash
2024

DoorDash Creative Team
Creative Director: Julio D’Alfonso
Art Director: Sarah  Saltonstal
Design Director: Adriel Teles
Senior Designer: Avalon Murray
Designer: Ray Ramire

Photography
Photographer: Mari Juliano

Production Agency
Mike Teevee

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (4 weeks)
Product: app banners, gift cards
The holiday season is filled with magic, from festive meals to thoughtful gifts—but behind the scenes, it can be hectic. No One Has to Know showcases how DoorDash makes holiday prep effortless, allowing customers to take all the credit while we handle the rest. Whether it’s a beautifully plated feast or last-minute gifts wrapped to perfection, DoorDash delivers the magic—seamlessly and discreetly.

I developed a cohesive visual system that reinforced this concept across all campaign touchpoints, including TV commercials. Pixelated illustrations nod to hidden elements and classic holiday sweater designs, while campaign photography subtly conceals DoorDash delivery bags behind subjects, further aligning with the overarching theme.

Fall Football
DoorDash
2024

DoorDash Creative Team
Creative Director: Rafa Segri
Design Director: Adriel Teles
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, gift cards

Fall football season is a prime opportunity to position DoorDash as the go-to for game day essentials. This campaign brought the Fan Coach concept to life—an expert in all things game day food. Playful illustrations and bold typography reinforced the updated brand positioning, creating a cohesive look and feel that connected with the TV commercial.