When she’s not staring at a screen she’s either eating tacos or playing with her cats.
Currently
Senior Brand Designer,DoorDash
Contact
Avalonsays@gmail.com
When she’s not staring at a screen she’s either eating tacos or playing with her cats.
DoorDash
Contact
Avalonsays@gmail.com
DoorDash
We get groceriesOur team was tasked with creating a newly branded visual system to highlight grocery store delivery on the DoorDash app.
The system had to be flexible for a multitude of needs and to be used by various other creative agencies tasked with making other assets.
The launch was kicked off with DoorDash’s debut Superbowl spot.
DoorDash creative team
Designer director: Adriel Telés
Lead designer: Chris Ballard
Designer: Jamie Nichols
Designer: Avalon Murray
Copywriter: Erin Woolf
Photography
Photographer: Jeff Westbrook
Deliverables
Product: app banners, storepage tiles, announcements and flyouts
CRM: Launch and campaign emails (ongoing)
OOH: Vertical and horizontal designs for physical and digital billboards in Los Angeles, Houston and Philladelphia
Holidays with Caviar
Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social.
We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium.
The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.
Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Virginie Gosselin
Art Direction: Rachel Lecompte
Food Stylist: Sue Li
Illustration
Iconography: Ashley Corcoran
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Virginie Gosselin
Art Direction: Rachel Lecompte
Food Stylist: Sue Li
Illustration
Iconography: Ashley Corcoran
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (7 weeks)
Product: app banners, tiles, flyouts, gift cards
Paid: Social (IG)
CRM: Launch and campaign emails (7 weeks)
Product: app banners, tiles, flyouts, gift cards
Date Night by Bumble
Our team developed branded assets to promote the Caviar x Bumble collection of restaurants, perfect for a date at home.
To further support the Date Night concept, the food photographed was styled in pairs of two.
Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Creative Director: Gary Williams
Design: Avalon Murray
Photography
Photographer: Tim McCoy
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
Summer with Caviar
For the Summer with Caviar campaign, we were tasked with developing a distinct set of imagery for 5 weeks of promotions on the Caviar app.
For each of the images a summery seasonal plant or flower was woven throughout the table setting to.
Caviar creative team
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (5 weeks)
Product: app banners, tiles, flyouts
Paid: Social (IG)
CRM: Launch and campaign emails (5 weeks)
Product: app banners, tiles, flyouts
The Perfect Match
Valentine’s Day is Caviar’s top performing day for delivery. We partnered with five NYC restaurants to deliver a set of wonderfully orchestrated imagery under the title The Perfect Match.
No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.
Caviar creative team
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
Direct mail
By utilizing the names of top-rated restaurants available on Caviar in Miami, San Francisco, and Philadelphia, these direct mail pieces strived to generate a surge in orders within each respective market.
Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Matt McEwan
Photography
Tim McCoy
Deliverables
Print: Direct mail layouts
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Matt McEwan
Photography
Tim McCoy
Deliverables
Print: Direct mail layouts
Holiday Gifting
Food gifting and delivery credits are a huge opportunity for Caviar and DoorDash during the holiday season.
Brand food illustrations were remixed to create fun gift cards and assets for social, email and web.
Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Tim McCoy
Deliverables
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Tim McCoy
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts