Graphic Design

Avalon Murray is a designer and illustrator based in Los Angeles, working on the Superette team at DoorDash.

When she’s not staring at a screen she’s either eating tacos or playing with her cats.


Currently

Senior Brand Designer
DoorDash


Previously

Contract Designer
Paypal

Contact

avalonsays@gmail.com
linkedin


2024 - 2025Brand Guidelines DoorDash






Rebrand 


As part of the DoorDash rebrand, we helped bring the “Your Door to More” platform to life by translating it into a cohesive, scalable design system. One of the biggest challenges was creating a visual language that could stretch across everything—campaigns, product marketing, partnerships, and out-of-home—while still feeling consistent and recognizably DoorDash.

As a Senior Designer, I played a key role in shaping and refining the system, working closely with design leadership to develop core elements like typography, color, and overall art direction. I focused on ensuring the system was not only bold and expressive, but also practical—something teams could easily adopt and apply across a wide range of real-world needs.

The result is a more modern, flexible brand identity that brings consistency to how DoorDash shows up everywhere. It’s a system that supports faster creative production and makes it easier to tell a unified story, while reinforcing the idea that DoorDash can deliver just about anything.

DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Sarah Saltonstal
Senior Designer: Avalon Murray
Senior Designer: Jamie Nichols
Senior Designer: Julio Sotomayor
Creative Lead: Rachel Dady
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon

Photography
Photographer: Bobby Doherty
Photographer: Mari Juliano

Deliverables
Guidelines: 165 page document and templates  
Web pages: Updated pages
2026FIFA x DoorDash World CupDoorDash






Summer of DashPass


I worked on Summer of DashPass, DoorDash’s largest campaign of the year supporting its FIFA World Cup 2026™ partnership, in collaboration with GUT LA. The campaign transformed everyday deals into high-energy, culturally relevant moments through a playful illustration system rooted in the theme of fan insanity, capturing the over-the-top passion, chaos, and emotional intensity of sports fandom. We brought this to life through dynamic, painterly scenes where athletes and fans collide with exaggerated food elements in surreal, mid-action moments, turning deals into spectacle.

As a Senior Designer, I contributed to developing the illustration style while we built a scalable visual system that could support a high volume of assets across digital, paid, and CRM channels. With many designers working on the campaign, we focused on maintaining consistency while enabling flexibility, defining how illustrations paired with typography, color, and messaging across formats. The result was a bold, motion-forward campaign that elevated deal storytelling and supported efficient production at scale.

DoorDash Creative Team
Head of Design: Ruby Lee
Lead Designer: Avalon Murray
Senior Designer: Eva Edgren
Senior Designer: Jamie Nichols
Designer: Neha Lee
Copy Lead: Christina Li

Illustrations
Olho Bala
Gut LA

Deliverables
Guidelines: 35 page document and templates 
Assets: 1,000+ in-app assets


2023Back to SchoolDoorDash




Back to School


DoorDash makes back-to-school season effortless, delivering everything you need in a pinch—from notebooks and pencils to lunchbox staples. For this campaign, I partnered closely with the design lead to help build out the visual identity system, establishing a simple, flexible framework that could scale across a wide range of placements while clearly communicating speed and convenience. I also art directed and shot custom photography, creating clean, approachable imagery that highlighted everyday school essentials in a way that felt both functional and relatable. 

The combination of straightforward graphics and tailored photography allowed us to reinforce DoorDash’s value as a reliable, last-minute solution for busy households during the back-to-school season.

DoorDash Creative Team
Design Director: Adriel Teles
Design Lead: Chris Ballard
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, gift cards



2025HolidayDoorDash




Holidays with DoorDasssssh


I led design and art direction for DoorDash’s holiday campaign, an integrated, sales-driven initiative aimed at Gen Z and parents that positioned DashPass as the ultimate solution for last-minute gifting and seasonal convenience. Built around the idea that the holidays should feel “almost too easy,” the campaign highlighted fast delivery and meaningful savings through a series of warm, hyper-stylized photographic scenes. 

I developed the visual system and art directed the shoot, guiding everything from set design and lighting to prop styling and talent direction. We used a bold monochromatic red palette paired with playful holiday iconography—like projected shadows of reindeer and trees—to create a sense of magic while subtly reinforcing the tension between gifting expectations and reality. 

Each composition was designed to balance emotional storytelling with product clarity, showcasing both the joy of giving and the ease of ordering through the app. The result was a cohesive, scalable campaign that elevated DoorDash’s role from delivery service to a 24/7 holiday lifesaver.

DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Avalon Murray
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon

Photography
Photographer: Virginie Gosselin
Production: MikeTeeVee

2023GroceryDoorDash




We Get Groceries


Our team was tasked with creating a newly branded visual system to highlight grocery store delivery on the DoorDash app. The system had to be flexible for a multitude of needs and to be used by various other creative agencies tasked with making other assets. The launch was kicked off with DoorDash’s debut Superbowl spot.

DoorDash creative team
Designer director: Adriel Telés
Lead designer: Chris Ballard
Designer: Jamie Nichols
Designer: Avalon Murray
Copywriter: Erin Woolf

Photography
Photographer: Jeff Westbrook 

Deliverables
Product: app banners, storepage tiles, announcements and flyouts
CRM: Launch and campaign emails (ongoing)
OOH: Vertical and horizontal designs for physical and digital billboards in Los Angeles, Houston and Philladelphia



2023Valentine’s DayCaviar



The Perfect Match


Valentine’s Day is Caviar’s top performing day for delivery. We partnered with five NYC restaurants to deliver a set of wonderfully orchestrated imagery under the title The Perfect Match.

No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.

Caviar creative team
Creative Director Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter

Photography
Photographer: Kate Mathis
Food Stylists: Tyna Hoang

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts



2023HolidayCaviar




Holidays with Caviar


We developed a festive holiday campaign that paired rich, elevated photography with a playful illustration system to create a distinctive and cohesive visual identity. The approach balanced warmth and sophistication, using styled food and gifting moments as the foundation, layered with bold graphic elements and seasonal motifs to bring energy and flexibility across touchpoints. Photography focused on moody lighting, premium textures, and celebratory scenes, while illustration added a graphic, scalable layer that could extend across digital, in-app, and CRM experiences. 

Together, the system allowed us to deliver a high volume of assets that felt both consistent and expressive, positioning DoorDash as a seamless, go-to solution for holiday hosting, gifting, and last-minute needs.

Caviar creative team
Creative Director :Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter

Photography
Photographer: Virginie Gosselin

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts