Avalon Murray
Information

Sketchbook




Avalon
Murray is a designer and illustrator based in
Los Angeles
. When she’s not staring at a screen she’s either
eating tacos
or playing with her
cats
. She’s currently designing at DoorDash on the
Caviar team
.





Caviar
Summer with Caviar

︎︎︎ Graphic Design, Art Direction
2022
For the Summer with Caviar campaign, we were tasked with developing a distinct set of imagery for 5 weeks of promotions on the Caviar app. For each of the images a summery seasonal plant or flower was woven throughout the table setting.

Creative Direction: Gary Williams
Photography: Kate Mathis





Caviar
Valentine’s Day

︎︎︎ Graphic Design, Art Direction
2022

Valentine’s Day is Caviar’s top performing day for delivery. We partnered with five NYC restaurants to deliver a set of wonderfully orchestrated imagery under the title The Perfect Match.

No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.

Creative Direction: Gary Williams
Copy: Ariel Kanter
Photography: Kate Mathis








Caviar
LA Direct Mail

︎︎︎ Graphic Design
2022
Caviar has set it’s target on Los Angeles as a city obsessed with fantastic food (perfect for delivery).

By highlighting some of Caviar’s best LA merchants with bold type as well as sharp food imagery, these direct mail pieces should grab attention quickly while pushing Caviar orders with a hefty promo code.

These printed postcards will be shipped to homes across the city.




Caviar

Gifting

︎︎︎ Graphic Design, Illustration
2021
Food gifting and delivery credits are a huge opportunity for Caviar and DoorDash during the holiday season.

Brand food illustrations were remixed to create fun gift cards and assets for social, email and web.







Riso Pop Up

Print series

︎︎︎ Illustration
2021
A set of illustrations riso printed with MJ Balvanera of Impressos in Mexico City.