Holidays with Caviar

Graphic design


Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social.  We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium.  The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign. 

Creative direction, Gary Williams.
Photography, Virginie Gosselin.
(1) Select campaign photography.

(2) Social.   (3) In-app banner and collection tiles.

(4) Giftcards.