About

Avalon Murray is a designer and illustrator based in
Los Angeles.
When she’s not staring at a screen she’s either
eating tacos
or playing with her
cats.
She’s currently designing at DoorDash.

Caviar

Holidays with Caviar

Graphic design

2022

Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social. We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium. The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.

Creative direction, Gary Williams.
Photography, Virginie Gosselin.

_{(1) Select campaign photography.}

_{(2) Social. (3) In-app banner and collection tiles.}

_{(4) Giftcards.}

Bumble x Caviar

Date Night by Bumble

Graphic design
Art direction

2022

We were tasked with developing branded assets to promote the Caviar x Bumble collection of restaurants, perfect for a date at home. To further support the Date Night concept, the food photographed was styled in pairs of two.

Creative direction, Gary Williams.
Photography, Tim McCoy.

_{(1) Key imagery.}

_{(2) Dish photography.}

_{(3) Email.}

Caviar

Summer with Caviar

Graphic design
Art direction

2022

For the Summer with Caviar campaign, we were tasked with developing a distinct set of imagery for 5 weeks of promotions on the Caviar app. For each of the images a summery seasonal plant or flower was woven throughout the table setting.

Creative direction, Gary Williams.
Photography, Kate Mathis.

_{(1) Select campaign photography.}

_{(2) Logo lockup.}

_{(3) Email.}

Caviar

Valentine’s Day

Graphic design
Art direction

2022

Valentine’s Day is Caviar’s top performing day for delivery. We partnered with five NYC restaurants to deliver a set of wonderfully orchestrated imagery under the title The Perfect Match.

No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.

Creative direction, Gary Williams.
Photography, Kate Mathis.

_{(1) Select campaign photography.}

_{(2) Key imagery.}

_{(2) Giftcards.}

Caviar

Direct mail

Graphic design

2022

By leveraging the best restaurants on Caviar in Miami, SF and Philly, these direct mail pieces aim to drive orders in each market.

_{(1) Direct mail for various markets.}