Caviar
Holidays with Caviar
Graphic design
2022
2022
Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social. We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium. The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.
Creative direction, Gary Williams.
Photography, Virginie Gosselin.
Creative direction, Gary Williams.
Photography, Virginie Gosselin.







(4) Giftcards.
Bumble x Caviar
Date Night by Bumble
Graphic design
Art direction
2022
Art direction
2022
We were tasked with developing branded assets to promote the Caviar x Bumble collection of restaurants, perfect for a date at home. To further support the Date Night concept, the food photographed was styled in pairs of two.
Creative direction, Gary Williams.
Photography, Tim McCoy.
Creative direction, Gary Williams.
Photography, Tim McCoy.



Caviar
Summer with Caviar
Graphic design
Art direction
2022
Art direction
2022
For the Summer with Caviar campaign, we were tasked with developing a distinct set of imagery for 5 weeks of promotions on the Caviar app. For each of the images a summery seasonal plant or flower was woven throughout the table setting.
Creative direction, Gary Williams.
Photography, Kate Mathis.
Creative direction, Gary Williams.
Photography, Kate Mathis.





(2) Logo lockup.

(3) Email.
Caviar
Valentine’s Day
Graphic design
Art direction
2022
Art direction
2022
Valentine’s Day is Caviar’s top performing day for delivery. We partnered with five NYC restaurants to deliver a set of wonderfully orchestrated imagery under the title The Perfect Match.
No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.
Creative direction, Gary Williams.
Photography, Kate Mathis.
No matter what your Valentine’s Day looks like this year, a dinner from Caviar will strike the balance of restaurant-worthy bites and at-home comfort. Like most things that go well together—steak and red wine, cheese and charcuterie, and you with your loved one(s)—a Caviar food delivery is the perfect match for any V-Day celebration.
Creative direction, Gary Williams.
Photography, Kate Mathis.




(1) Select campaign photography.


(2) Key imagery.

(2) Giftcards.
Caviar
Direct mail
Graphic design
2022
2022
By leveraging the best restaurants on Caviar in Miami, SF and Philly, these direct mail pieces aim to drive orders in each market.

(1) Direct mail for various markets.