2024 - 2025Brand Guidelines DoorDash
Rebrand
As part of the DoorDash rebrand, we helped bring the “Your Door to More” platform to life by translating it into a cohesive, scalable design system. One of the biggest challenges was creating a visual language that could stretch across everything—campaigns, product marketing, partnerships, and out-of-home—while still feeling consistent and recognizably DoorDash.
As a Senior Designer, I played a key role in shaping and refining the system, working closely with design leadership to develop core elements like typography, color, and overall art direction. I focused on ensuring the system was not only bold and expressive, but also practical—something teams could easily adopt and apply across a wide range of real-world needs.
The result is a more modern, flexible brand identity that brings consistency to how DoorDash shows up everywhere. It’s a system that supports faster creative production and makes it easier to tell a unified story, while reinforcing the idea that DoorDash can deliver just about anything.
DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Sarah Saltonstal
Senior Designer: Avalon Murray
Senior Designer: Jamie Nichols
Senior Designer: Julio Sotomayor
Creative Lead: Rachel Dady
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon
Photography
Photographer: Bobby Doherty
Photographer: Mari Juliano
Deliverables
Guidelines: 165 page document and templates
Web pages: Updated pages