Back to School
DoorDash makes back-to-school season effortless, delivering everything you need in a pinch—from notebooks and pencils to lunchbox staples. For this campaign, I partnered closely with the design lead to help build out the visual identity system, establishing a simple, flexible framework that could scale across a wide range of placements while clearly communicating speed and convenience. I also art directed and shot custom photography, creating clean, approachable imagery that highlighted everyday school essentials in a way that felt both functional and relatable.
The combination of straightforward graphics and tailored photography allowed us to reinforce DoorDash’s value as a reliable, last-minute solution for busy households during the back-to-school season.
DoorDash Creative Team
Design Director: Adriel Teles
Design Lead: Chris Ballard
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, gift cards