DoorDash Creative Team Creative Director: Julio D’Alfonso
Art Director: Sarah Saltonstal Design Director: Adriel Teles Senior Designer: Avalon Murray
Designer: Ray Ramire
Photography Photographer: Mari Juliano
Production Agency Mike Teevee
Deliverables
Paid: Social (IG) CRM: Launch and campaign emails (4 weeks) Product: app banners, gift cards
The holiday season is filled with magic, from festive meals to thoughtful gifts—but behind the scenes, it can be hectic. No One Has to Know showcases how DoorDash makes holiday prep effortless, allowing customers to take all the credit while we handle the rest. Whether it’s a beautifully plated feast or last-minute gifts wrapped to perfection, DoorDash delivers the magic—seamlessly and discreetly.
I developed a cohesive visual system that reinforced this concept across all campaign touchpoints, including TV commercials. Pixelated illustrations nod to hidden elements and classic holiday sweater designs, while campaign photography subtly conceals DoorDash delivery bags behind subjects, further aligning with the overarching theme.