2025HolidayDoorDash
Holidays with DoorDasssssh
I led design and art direction for DoorDash’s holiday campaign, an integrated, sales-driven initiative aimed at Gen Z and parents that positioned DashPass as the ultimate solution for last-minute gifting and seasonal convenience. Built around the idea that the holidays should feel “almost too easy,” the campaign highlighted fast delivery and meaningful savings through a series of warm, hyper-stylized photographic scenes.
I developed the visual system and art directed the shoot, guiding everything from set design and lighting to prop styling and talent direction. We used a bold monochromatic red palette paired with playful holiday iconography—like projected shadows of reindeer and trees—to create a sense of magic while subtly reinforcing the tension between gifting expectations and reality.
Each composition was designed to balance emotional storytelling with product clarity, showcasing both the joy of giving and the ease of ordering through the app. The result was a cohesive, scalable campaign that elevated DoorDash’s role from delivery service to a 24/7 holiday lifesaver.
DoorDash Creative Team
Design Director: Adriel Teles
Art Director: Avalon Murray
Senior Designer: Avalon Murray
Copy Lead: Erin Woolf
Project Management Lead: Mollie Solon
Photography
Photographer: Virginie Gosselin
Production: MikeTeeVee