Holidays with Caviar
We developed a festive holiday campaign that paired rich, elevated photography with a playful illustration system to create a distinctive and cohesive visual identity. The approach balanced warmth and sophistication, using styled food and gifting moments as the foundation, layered with bold graphic elements and seasonal motifs to bring energy and flexibility across touchpoints. Photography focused on moody lighting, premium textures, and celebratory scenes, while illustration added a graphic, scalable layer that could extend across digital, in-app, and CRM experiences.
Together, the system allowed us to deliver a high volume of assets that felt both consistent and expressive, positioning DoorDash as a seamless, go-to solution for holiday hosting, gifting, and last-minute needs.
Caviar creative team
Creative Director :Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photography
Photographer: Virginie Gosselin
Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails
Product: app banners, tiles, flyouts