Caviar creative team Creative Director: Gary Williams Design: Avalon Murray Copy: Ariel Kanter
Photography Photographer: Virginie Gosselin Art Direction: Rachel Lecompte Food Stylist: Sue Li
Illustration Iconography: Ashley Corcoran
Deliverables Paid: Social (IG) CRM: Launch and campaign emails (7 weeks) Product: app banners, tiles, flyouts, gift cards
Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social. We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium. The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.