Holidays with Caviar
Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social.
We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium.
The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.
Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter
Photographer: Virginie Gosselin
Art Direction: Rachel Lecompte
Food Stylist: Sue Li
Iconography: Ashley Corcoran
Paid: Social (IG)
CRM: Launch and campaign emails (7 weeks)
Product: app banners, tiles, flyouts, gift cards