Avalon Murray is a designer and illustrator based in Los Angeles.

When she’s not staring at a screen she’s either eating tacos or playing with her cats. 

Currently

Senior Brand Designer, 
DoorDash


Contact
Avalonsays@gmail.com
Linkedin


Caviar
Holidays with Caviar

Caviar aimed to bring joy and festivity throughout the holidays with food. This campaign ran for 8 weeks (from Thanksgiving - New Years) and highlighted a number of product features on in-app banners + tiles, email, and social.  

We featured food from key restaurants in NYC, and aligned our imagery to the holiday when they would be shown, while remaining non-demoninational and premium.  

The use of photography in conjunction with playful illustrations gave us flexibility for various messaging goals throughout the campaign.

Caviar creative team
Creative Director: Gary Williams
Design: Avalon Murray
Copy: Ariel Kanter

Photography
Photographer: Virginie Gosselin
Art Direction: Rachel Lecompte
Food Stylist: Sue Li

Illustration
Iconography: Ashley Corcoran

Deliverables
Paid: Social (IG)
CRM: Launch and campaign emails (7 weeks)
Product: app banners, tiles, flyouts, gift cards